James R. Deuschle Expands Responsibilities to Include Global Procurement
Buffalo, NY, May 1, 2012 – Executive Vice President and Chief Financial Officer for Rich Products Corporation, James R. Deuschle has assumed responsibility for oversight of Global Procurement, announced Bill Gisel, President and Chief Executive Officer.

Founded by Robert Rich Sr. in 1945, Rich Products Corporation was born from an innovation – the world’s first non-dairy whipped topping. The founder's pioneering spirit continues to guide this family held company’s ongoing success.