Corporate Press Releases

James R. Deuschle Expands Responsibilities to Include Global Procurement

Buffalo, NY, May 1, 2012 – Executive Vice President and Chief Financial Officer for Rich Products Corporation, James R. Deuschle has assumed responsibility for oversight of Global Procurement, announced Bill Gisel, President and Chief Executive Officer.

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Rich's Provides $30,000 Loan to Canisius College SIFE to Launch Local Small Business Initiatives

Buffalo, NY, April 25, 2012 – Rich Products Corporation and the Canisius College Students In Free Enterprise (Canisius SIFE) program have recently partnered to help bring a local businessman’s dreams to reality.

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Howard Rich Appointed to Vice President, Corporate Relations

Buffalo, NY, March 28, 2012 – Howard Rich, a 33-year veteran of Rich Products Corporation (RPC), has been named Vice President of Corporate Relations, announced President and Chief Executive Officer, William G. Gisel.

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Rich's Announces Acquisition of Dorgel Ltd.

Buffalo, NY, March 26, 2012 -- Rich Products of Canada, Ltd., has acquired Dorgel Ltd. & Elistan Foods, a leading manufacturer and marketer of frozen desserts and ice cream cakes sold across Canada.

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Rich's Sponsors 8th Annual New York ProStart Student Invitational in Niagara Falls

Buffalo, NY, March 22, 2012 – Rich Products Corporation is proud to support the Annual ProStart® Student Invitational – two full days of culinary and restaurant management competitions taking place on March 23-24. As part of this competition, 15 culinary teams and 8 management teams comprised of high school students from across the state will gather at the Conference Center Niagara Falls (101 Old Falls St.) to compete in a series of events challenging students on their culinary skills and hospitality management knowledge.

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David Konst, Robert Pavone and Steven Franz Accept Critical New Global Roles

Buffalo, NY, February. 28, 2012 - In order to support Rich’s newly-launched global organizational realignment, three of the company’s key leaders – David Konst, Robert Pavone and Steven Franz - have accepted critical new roles in the divisions of global operations, customer service and logistics and research and development, respectively.

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Senior Appointments support new strategic global realignment of Rich Products Corporation

Buffalo, NY, February 2, 2012 – In a strategic organizational shift designed to fully leverage its worldwide business knowledge and in-market expertise, Rich Products Corporation has transitioned from its dual business group structure – North America and International – to one global organization consisting of five regional businesses: Asia/Pacific, Europe/Middle East, Latin America, South Africa, and U.S./Canada.

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Kevin Malchoff Appointed to Board of Directors and Named Executive Vice President of Global Business Development

Buffalo, NY, January 11, 2012 – Kevin Malchoff, a 30-year veteran of Rich Products Corporation, has been appointed to the Rich Products Corporation Board of Directors and has been named Executive Vice President of Global Business Development, announced President and Chief Executive Officer Bill Gisel.

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Wendy Barth Appointed to Senior Vice President, Global Marketing

Buffalo, NY, January 11, 2012 - Wendy Barth, an 11-year veteran of Rich Products Corporation, has been named Senior Vice President of Global Marketing, announced President and Chief Executive Officer, William G. Gisel.

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Rich's Announces Strategic Global Realignment

Buffalo, NY, December 14, 2011 - Rich Products Corporation has realigned its governance and organizational structure, effective January 1, 2012, announced President and Chief Executive Officer, Bill Gisel. Rich’s is transitioning from its current dual business group structure, North America and International, to one organization consisting of five regional business units: U.S./Canada, Asia/Pacific, Latin America, Europe/Middle East and South Africa.

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Rich's Opens New Plant in India; Optimistic About Growth

Kala Amb, India, November 29, 2011 – Rich Graviss Products Private Ltd. today announces the opening of a new manufacturing facility in Kala Amb, Himachal Pradesh Province in north India, to produce frozen non-dairy creams and whip toppings for the bakery and foodservice industries. Rich Graviss is a joint venture between Rich Products Corporation of Buffalo, New York, and Graviss Group of Mumbai, India.

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Rich's Continues Korea Growth Plan with the Opening of Daegu Plant

Daegu, Korea, September 22, 2011 – Rich Products Corporation of Buffalo, New York, today announces the opening of a manufacturing facility in Daegu, Korea to produce frozen and aseptic non-dairy creams for the bakery and foodservice industries.

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Rich Products Corporation donates $15,000 in support of West Springfield tornado Recovery Effort

Buffalo, NY, August 11, 2011 – When natural disaster struck West Springfield, MA, the hometown to numerous Rich Products Corporation associates, it didn't take long for Rich's operations across the country to band together in support of the community recovery and revitalization effort.

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Groundbreaking Industry Agreements Help Increase Availability of Healthy School Meals

Miami, FL, January 21, 2011 – Thirteen Leading School Meals Manufacturers, Group Purchasing Organizations and Technology Companies Team Up with the Alliance for a Healthier Generation to Make Healthier School Lunches Possible for more than 30 Million Students.

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Rich's Announces the Acquisition of Celebration Foods

Buffalo, NY, January 20, 2011 – Rich Products Corporation has acquired Celebration Foods, a leading manufacturer and distributor of frozen desserts and ice cream cakes.

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Drive Afternoon Traffic with Snacking Solutions from Rich Products Corporation

Buffalo, NY, January 17, 2011 – Snacking is on the rise, accounting for seven percent of foodservice sales, only two percent less than breakfast sales.1 With the average consumer snacking at least once a day, most often between lunch and dinner,2 leading foodservice supplier Rich Products Corporation offers many menu solutions to satisfy patrons' craving for variety, flavor, quality and freshness.

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Rich's Agreement with Island Oasis Bringing up to 90 New Manufacturing Jobs to Buffalo

Buffalo, NY, January 11, 2011 – Rich Products Corporation has entered into an agreement with Massachusetts-based Island Oasis which will result in the creation of new manufacturing jobs for the city of Buffalo.

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Rich's Continues Australian Growth Plan with the Acquisition of VSE International

Sydney, Australia, December 17, 2010 – Rich Products Corporation today announces the agreement to acquire VSE International, a wholesale bakery manufacturing company locally based in Sydney.

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More About Rich's

Robert Rich SrFounded by Robert Rich Sr. in 1945, Rich Products Corporation was born from an innovation – the world’s first non-dairy whipped topping. The founder's pioneering spirit continues to guide this family held company’s ongoing success.

About Rich's

Media Inquiries

Please direct all media inquiries to mediainquiry@rich.com.

Jessica Manocchio
Communications Specialist
Rich Products Corporation
(716) 878-8886

Alexa Scott
Account Executive
The Butin Group
(912) 638-9892

Rich's Fast Facts

  • $2.9 billion annual sales
  • 8,000+ associates worldwide
  • Selling more than 2,000 products in 100 countries
  • Key product categories:

    Toppings & Icings
    Cakes & Desserts
    Pizza
    Bakery Products
    Breads & Rolls
    Shrimp & Seafood

    Appetizers & Snacks
    Bar-B-Q
    Meatballs & Pasta
    Gluten-Free & All-Natural
    Syrups & Soaked Cakes
    Cooking Creams

Executive Leadership

Executive Leadership

Rich's executive leadership team guides associates across five regions around the world. Click on the image above for a bio and photo of each leader.