Rich's Opens New Plant in India; Optimistic About Growth

Kala Amb, India, November 29, 2011 – Rich Graviss Products Private Ltd. today announces the opening of a new manufacturing facility in Kala Amb, Himachal Pradesh Province in north India, to produce frozen non-dairy creams and whip toppings for the bakery and foodservice industries. Rich Graviss is a joint venture between Rich Products Corporation of Buffalo, New York, and Graviss Group of Mumbai, India.

"We are excited for this new opportunity to expand our presence in India to better serve the needs of our customers," said Jeff Kim, President, Rich Products Asia. "We are confident that this manufacturing facility in Kala Amb will bring long-term success and partnership with our customers across India.

Mr. Pankaj Chaturvedi, Executive Director & CEO of Rich Graviss cites favorable government investment policies in its decision to locate in Kala Amb. "Rich Graviss wanted to not only augment our production capability, but to also position ourselves in the fast growing northern part of India. The government's supportive policies to grow industry in the region made it all the more attractive for us."

This state-of-the-art manufacturing facility more than doubles its current production capability and is part of Rich's overall growth strategy to further develop its India and Asia businesses. Products made will be for domestic consumption as well as export to the region.

Rich Graviss' first joint production facility was established in Pune in 1996, to manufacture a single product, Rich's Whip Topping Blue Can.  Since then, Rich's has established representative offices in Mumbai, Delhi, Chennai and Ahmedabad cities, and has national distribution of wide ranging products including non-dairy whip toppings, cooking creams, and a range of ingredients for the baking and foodservice industries.

Grand Opening Ceremonies are to be held on November 29 in Kala Amb. The Plant will be inaugurated by Mr. Anurag Thakur, Member of Parliament, Hamirpur. Several key leaders of the joint venture partners will be attending, including Mr. Ravi Ghai, Chairman, Mr. Gaurav Ghai, Vice Chairman and Mr. Dalip Sehgal, Managing Director from Graviss Group along with Mr. Jeff Kim, President, Rich's Asia Pacific and Mr. Pankaj Chaturvedi, Executive Director & CEO, Rich Graviss Products Pvt Ltd. Guests from Himachal Pradesh include officials from Factory Board, Pollution Control Board, Electricity Board and labour office.

About Rich Products Corporation

Rich Products Corporation is the founder of the non-dairy segment of the frozen food industry and a leading supplier and solutions provider to the foodservice, in-store bakery, and retail marketplaces. Rich's posts annual sales exceeding $3 billion, employs more than 8,000 people worldwide, and sells a variety of products to 100 countries.

For "66 Delicious Years" Rich's has been defined by innovative breakthroughs and an unparalleled commitment to treating its customers, associates, and communities the same way: Like Family.

About Graviss Group

The Graviss Group (formerly Ghai Enterprises) was founded in 1945, and is one of the fastest growing players in the hospitality sector in India. The Group controls prestigious businesses across the country like InterContinental Marine Drive, the boutique business hotel in Mumbai; Mayfair Banquets, India's first standalone cultured banqueting service and Baskin Robbins, the internationally renowned ice-cream brand.

The Group follows a time-tested philosophy of quality, passion and innovation, and directly employs in excess of 800 people across India and the Middle East.

About Rich Graviss Products Private Ltd.

In 1996 Rich Products Corporation partnered with Graviss Foods Private Ltd., to form a joint venture company, Rich Graviss Products Pvt.Ltd (RGPPL), which introduced non-dairy whip toppings to the Indian market. Having launched several new products from its international portfolio as well as thru product development at it's R&D Center in Pune, the company today has a wide range of products catering to the bakery and food service segments and is recognized as a market leader in the non-dairy segment.

For more information on Rich's India, please visit www.richgraviss.com.