Robert E. Rich
As one of the founding fathers of the frozen-food industry, Mr. Rich invented the world's first non-dairy whipped topping, Rich's® Whip Topping®, in 1945.
More Stories
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The Power of Teamwork
Watch as associates explain how its unique family atmosphere makes Rich's a different kind of company.
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Rich’s Shares Environmental Best Practices at Annual Conference
Managing economic and environmental challenges was this year’s theme at the 42nd Annual Food & Beverage Environmental Conference, and Rich’s director of energy & water management, Todd Musterait, was a keynote panelist sharing insights on wastewater treatment and reduction.
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Rich’s On-Trend Bettercreme® Whipped Icing Flavors Take the Cake!
In 1978, Rich's launched its revolutionary Bettercreme® brand – a lighter icing that is just sweet enough. Offering a smooth, creamy and flavorful taste while having zero grams of trans fat and fewer calories per serving than traditional buttercream, it is no surprise that Bettercreme quickly became the preferred icing of choice for cake decorators and consumers alike. In fact, in recent blind taste tests across the United States, consumers consistently chose whipped icing over buttercream icing! And with greater yield cake-for-cake than buttercream icing, Bettercreme not only wins on taste, but also on value.
