Families support each other. When someone in the family has a need, everyone bands together to help. This is how we work with our customers; we help them overcome obstacles and support their growth. We aim to listen and understand, stay flexible and open minded, and work together to discover solutions that have real impact. We’re an industry-leading solutions provider – not just product solutions, but superior, customized business solutions for our customers. In other words, when you work with Rich’s, you become a member of our family, and we do everything possible to nurture our family.
We genuinely care about our customers and are committed to understanding their businesses and the people they serve. We strive to be a part of our customers’ organizations and we are passionate about using our industry knowledge and expertise to become extensions of their internal teams. We work hard for our customers and don’t believe in letting them down. Business is personal for us.
It was quite the warm reception in late September when a small group of Rich Products Corporation leaders, led by Bob and Mindy Rich, touched down in southeast Korea to attend the ribbon cutting ceremonies for Rich's new non-dairy facility in the city of Daegu.
In 1978, Rich's launched its revolutionary Bettercreme® brand – a lighter icing that is just sweet enough. Offering a smooth, creamy and flavorful taste while having zero grams of trans fat and fewer calories per serving than traditional buttercream, it is no surprise that Bettercreme quickly became the preferred icing of choice for cake decorators and consumers alike. In fact, in recent blind taste tests across the United States, consumers consistently chose whipped icing over buttercream icing! And with greater yield cake-for-cake than buttercream icing, Bettercreme not only wins on taste, but also on value.
SeaPak Salmon Burgers got a big thumbs-up from "The YOU Doctors" recently in an article on their blog. When asked about the health benefits of salmon, "The YOU Doctors’" recommendations included eating salmon burgers a few times each week to reap the benefits of the omega-3s packed in each burger.
Citing Rich’s innovation and commitment to customer service, Supermarket News magazine in October 2010 bestowed Rich’s In-Store Bakery (ISB) Division one of its “Category Excellence” awards, which recognize suppliers who support brand and category performance at retail in a variety of ways.
Rich’s unwavering efforts to be the trusted first choice for customers earned its Foodservice Division recognition as a 2010 frozen food “Supplier of the Year” – not once, but twice.
Casa Di Bertacchi, maker of authentic Italian meatballs available at club stores nationwide, is proud of its unique, collaborative effort with New York Times best-selling author Stephanie Ashcraft. When the Rich Products’ associates behind brand Casa Di Bertacchi went searching for the best way to inform people about the versatility, ease and taste that meatballs bring to mealtime, Ashcraft’s creativity and recipes were just the ticket.
Learn more from Chairman Bob Rich about Rich’s unparalleled commitment to the success of its customers.
Read how Rich’s family values are brought to life through all aspects of the company
Work, learn and celebrate together
Imagine what’s possible and create what’s valued
Listen, understand and deliver for customers like no other company
Devote time and talent where we work and live
No matter what
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The story of Rich Products Corporation begins in 1935, when Robert E. Rich Sr. was the owner and operator of Wilber Farms Dairy.